Our Process

Learn Our Process To See How We'll Build Your New Small Business Website!

Our Process transcends the mere scope of project delivery, evolving into a comprehensive blueprint that encapsulates the entirety of our client relationship. More than just a chronological guide through developmental stages, it acts as a dynamic roadmap, navigating the continuous landscape of collaboration. Our process not only ensures the successful completion of projects but also cultivates enduring and mutually advantageous partnerships.

To truly appreciate the sophistication of our approach, we invite you to explore the intricacies of our process, meticulously outlined below. Here, you'll gain invaluable insights into the seamless orchestration of each step, underscoring our commitment to precision and excellence in every facet of our collaboration.

Your Next Business Website is a Fully-Managed Service

With Website as a Service by Affordic

The average timeframe for completing a new client site build, from start to finish, typically ranges from 4 to 8 weeks. However, please note that this timeline can vary depending on various factors, including the client's preparedness to provide necessary information and the complexity of the site being developed. Below, we have outlined the subsequent steps of our site build process, offering a summary of what you can expect.

Our Process

Review Our Service Tiers

Gotta start somewhere! We recommend reviewing our pricing tiers to determine which option best fits your business needs and budget.
View Pricing

Make the First Move

The initial step of our website design process is for you to contact us via phone call, text message, or by filling out the form located on the "Getting Started" page. After connecting, we will assess whether we are a good fit for working together.

Get a Personal Consultation

We will schedule a consultation with you at a mutually convenient time via video conference or telephone. Maintaining client privacy and trade secrets is a top priority for us. Therefore, prior to our call, Affordic will send you a Non-Disclosure Agreement (NDA) to e-sign. The consultation will not commence until the NDA has been returned.

Qualification Process

If we try to be everything to everyone, we won't succeed at being anything to anyone. The truth is that we're not the right fit for everyone, and we understand that. We work with specific types of clients who truly appreciate the value of our services, and who are willing to invest the time required for this project. We will determine whether we are a good fit for each other during our consultation.

If you are committed and ready to work with us to achieve your project goals, we may be a good fit. We work best with clients who have a clear business objective in mind and are serious about making the necessary investments, both in terms of time and money, to ensure project success.

Complete the Signup Process

After our consultation, Affordic will recommend a subscription tier that best fits your business needs. Before proceeding to the next step, you must accept (e-sign) our Technology Agreement and make your first subscription payment using any major credit card.
Requires Client Action

Select or Transfer Your Domain

Within 14 days after accepting our Technology Agreement, you must begin the domain transfer process to our agency-owned Cloudflare account. In case you don't have a domain, you must select one to use for your new website. Affordic can assist you in selecting a domain name if requested. 

Affordic will provide complete domain DNS zone management, and we'll update or change records on your behalf upon request. Please note that domain names that cannot be transferred to our platform cannot be used with our service.
Requires Client Action

Complete the Nexus4 Intake

After your payment has been successfully processed, we will send you a series of links via email. The first link will allow you to create a user profile on our website, while the next link will provide you access to the Nexus4 "Source" Intake Form. Please note that the Nexus4 Source phase is extensive and may take several hours, days, or even weeks to complete accurately. Accurate completion of this form is paramount to our development process, and without it, we cannot proceed to any subsequent step.

During this phase, we are fully reliant on client action. The length of this phase may vary depending on the client's ability to provide the data we need to move forward. The longer the client takes to return the data, the longer the build process will take.
Nexus 4 – Source

Supplemental Nexus4 Source Data

This is an opportunity to obtain supplemental information in case the initial Nexus4 Source form is inaccurately or incompletely filled out. Please note that this step may add extra time to the build process.
Nexus 4 – Source

The Synthesize Phase Begins

During the Synthesize phase, we will compile all the fragments of data that you provided us in the Nexus4 Source intake form. All pieces will be brought together to form a cohesive whole and will be staged for the next step.
Nexus 4 – Synthesize

Staging Website Creation

The Staging website is an isolated development container where our build process will commence. Using the data provided in the Nexus4 intake, we will construct the structure of your new website, including the pages, wireframes (blueprints for the website), and the navigation menu. Once we have built a functional prototype, we will invite you to collaborate with us.
Nexus 4 – Synthesize

Collaboration and Revisions

During the Scrutinize phase of the Nexus4 build process, we'll work closely with you to ensure that the site meets your needs. We will provide up to three (3) total revisions of any elements that you're not completely satisfied with. This process may take several days to several weeks, depending on your availability and willingness to provide us with the data or content we need to proceed to the next step.
Nexus 4 – Scrutinize

Google Analytics 4

During this step, we will build and configure a Google Analytics account for your new website, and integrate the GA4 tracking code into your site for effective tracking of your website's traffic and user engagement.
Nexus 4 – Scrutinize

Local SEO Construction

During this step, we will verify if you have a "claimed" Google Business Profile. If you don't have one, we will create it for you and connect it to Google Analytics 4. We will also ensure that your business is listed on Google Maps by the end of this process.

Furthermore, we will perform our basic SEO process which involves optimizing your website for on-page SEO and local search optimization.
Nexus 4 – Scrutinize

Final Build Video Call 1

This is the final stage of our build process. We will present you with the final version of the site build with the expectation that it will go-live and be launched into production upon your final approval. If you do not approve this version, we will revise and repeat this step. You will be required to sign-off on the final build to ensure there are no miscommunications. We encourage you to take full advantage of our revision process prior to your site entering into the "service" phase, where design time will be limited.
Nexus 4 – Scrutinize

Final Build Video Call 2

If any revisions were requested in the previous step, we will complete them during this phase. Once done, we will have another video call to confirm that all revisions have been made to your satisfaction. After this step, we will ask for your final approval to "go live" and request a sign-off to deploy the site into a production environment.
Nexus 4 – Scrutinize

Production Site Launch

Your website will be moved from its isolated staging environment and deployed into a live production environment, which means it will be fully built and ready to be accessed by your customers on the internet.
Final Delivery

Continuous Software Updates

During the service phase, we will continuously monitor your WordPress application and any installed plugins for necessary updates. Your website will always be kept up to date with the latest software to prevent any security vulnerabilities. Prior to any updates, we will take snapshots of your website's codebase to ensure that any issues can be easily resolved.
Nexus 4 – Service

WordPress Site Maintenance

We will regularly monitor, update, and maintain the codebase used to run your website using our own Continuous Integration/Continuous Deployment (CI/CD) process. This will be done behind the scenes during low traffic periods on your website. Before any codebase changes are made, snapshots of your website will always be taken to ensure that everything runs smoothly.
Nexus 4 – Service

White-Glove Support

The support staff will be available to assist you with any questions you may have about your website or to help you complete any tasks that you need assistance with.
Nexus 4 – Service

Continuous Design Updates

Clients are allotted a predetermined amount of "design-time" each month, which is used by Affordic to process any content updates requested by the client. This design time is typically used by clients who prefer not to make changes on their own.
Nexus 4 – Service

Continuous Domain Management

We will provide complete maintenance for your DNS zone and domain. Simply provide us with the necessary records that need to be added or removed and we will take care of it. Our team will also enforce DNSSEC on your domain and establish SPF and DMARC records for your email provider to ensure the security of your domain. You can count on us to offer direct support for all your domain name-related needs.
Nexus 4 – Service

Monthly Email Reporting

Each month, you will receive a detailed email report that outlines the work we have completed on your website. This report will include a record of any software changes or custom work we have performed on your behalf. Additionally, the report will provide some Google Analytics statistics to show your website's traffic, including how visitors interact with your site.
Nexus 4 – Service

Bug Fixes

Bugs are an inevitable part of software development, and some may not be immediately apparent. If any bugs do appear on your website, rest assured that we are here to fully resolve them on your behalf. Simply let us know what problem you are experiencing, and we will take care of it from there.
Nexus 4 – Service

Web Consulting

We understand that businesses and their needs are constantly evolving, so our partnership doesn't end with the launch of your website. Our team is always available to discuss any further enhancements or modifications that may be necessary to ensure your website continues to meet your evolving needs. We are committed to providing ongoing support and consultation to help your business thrive online.
Nexus 4 – Service

Client Training

We plan to have a full training program available to our clients by Q4 2023 that will assist them in learning how to administer their website using the same tools we've used to build their WordPress site.
Optional Add-On Service

Our Process

Review Our Service Tiers

Gotta start somewhere! We recommend reviewing our pricing tiers to determine which option best fits your business needs and budget.
View Pricing

Make the First Move

The initial step of our website design process is for you to contact us via phone call, text message, or by filling out the form located on the "Getting Started" page. After connecting, we will assess whether we are a good fit for working together.

Get a Personal Consultation

We will schedule a consultation with you at a mutually convenient time via video conference or telephone. Maintaining client privacy and trade secrets is a top priority for us. Therefore, prior to our call, Affordic will send you a Non-Disclosure Agreement (NDA) to e-sign. The consultation will not commence until the NDA has been returned.

Qualification Process

If we try to be everything to everyone, we won't succeed at being anything to anyone. The truth is that we're not the right fit for everyone, and we understand that. We work with specific types of clients who truly appreciate the value of our services, and who are willing to invest the time required for this project. We will determine whether we are a good fit for each other during our consultation.

If you are committed and ready to work with us to achieve your project goals, we may be a good fit. We work best with clients who have a clear business objective in mind and are serious about making the necessary investments, both in terms of time and money, to ensure project success.

Complete the Signup Process

After our consultation, Affordic will recommend a subscription tier that best fits your business needs. Before proceeding to the next step, you must accept (e-sign) our Technology Agreement and make your first subscription payment using any major credit card.
Requires Client Action

Select or Transfer Your Domain

Within 14 days after accepting our Technology Agreement, you must begin the domain transfer process to our agency-owned Cloudflare account. In case you don't have a domain, you must select one to use for your new website. Affordic can assist you in selecting a domain name if requested. 

Affordic will provide complete domain DNS zone management, and we'll update or change records on your behalf upon request. Please note that domain names that cannot be transferred to our platform cannot be used with our service.
Requires Client Action

Complete the Nexus4 Intake

After your payment has been successfully processed, we will send you a series of links via email. The first link will allow you to create a user profile on our website, while the next link will provide you access to the Nexus4 "Source" Intake Form. Please note that the Nexus4 Source phase is extensive and may take several hours, days, or even weeks to complete accurately. Accurate completion of this form is paramount to our development process, and without it, we cannot proceed to any subsequent step.

During this phase, we are fully reliant on client action. The length of this phase may vary depending on the client's ability to provide the data we need to move forward. The longer the client takes to return the data, the longer the build process will take.
Nexus 4 – Source

Supplemental Nexus4 Source Data

This is an opportunity to obtain supplemental information in case the initial Nexus4 Source form is inaccurately or incompletely filled out. Please note that this step may add extra time to the build process.
Nexus 4 – Source

The Synthesize Phase Begins

During the Synthesize phase, we will compile all the fragments of data that you provided us in the Nexus4 Source intake form. All pieces will be brought together to form a cohesive whole and will be staged for the next step.
Nexus 4 – Synthesize

Staging Website Creation

The Staging website is an isolated development container where our build process will commence. Using the data provided in the Nexus4 intake, we will construct the structure of your new website, including the pages, wireframes (blueprints for the website), and the navigation menu. Once we have built a functional prototype, we will invite you to collaborate with us.
Nexus 4 – Synthesize

Collaboration and Revisions

During the Scrutinize phase of the Nexus4 build process, we'll work closely with you to ensure that the site meets your needs. We will provide up to three (3) total revisions of any elements that you're not completely satisfied with. This process may take several days to several weeks, depending on your availability and willingness to provide us with the data or content we need to proceed to the next step.
Nexus 4 – Scrutinize

Google Analytics 4

During this step, we will build and configure a Google Analytics account for your new website, and integrate the GA4 tracking code into your site for effective tracking of your website's traffic and user engagement.
Nexus 4 – Scrutinize

Local SEO Construction

During this step, we will verify if you have a "claimed" Google Business Profile. If you don't have one, we will create it for you and connect it to Google Analytics 4. We will also ensure that your business is listed on Google Maps by the end of this process. Furthermore, we will perform our basic SEO process which involves optimizing your website for on-page SEO and local search optimization.
Nexus 4 – Scrutinize

Final Build Video Call 1

This is the final stage of our build process. We will present you with the final version of the site build with the expectation that it will go-live and be launched into production upon your final approval. If you do not approve this version, we will revise and repeat this step. You will be required to sign-off on the final build to ensure there are no miscommunications. We encourage you to take full advantage of our revision process prior to your site entering into the "service" phase, where design time will be limited.
Nexus 4 – Scrutinize

Final Build Video Call 2

If any revisions were requested in the previous step, we will complete them during this phase. Once done, we will have another video call to confirm that all revisions have been made to your satisfaction. After this step, we will ask for your final approval to "go live" and request a sign-off to deploy the site into a production environment.
Nexus 4 – Scrutinize

Production Site Launch

Your website will be moved from its isolated staging environment and deployed into a live production environment, which means it will be fully built and ready to be accessed by your customers on the internet.
Final Delivery

Continuous Software Updates

During the service phase, we will continuously monitor your WordPress application and any installed plugins for necessary updates. Your website will always be kept up to date with the latest software to prevent any security vulnerabilities. Prior to any updates, we will take snapshots of your website's codebase to ensure that any issues can be easily resolved.
Nexus 4 – Service

WordPress Site Maintenance

We will regularly monitor, update, and maintain the codebase used to run your website using our own Continuous Integration/Continuous Deployment (CI/CD) process. This will be done behind the scenes during low traffic periods on your website. Before any codebase changes are made, snapshots of your website will always be taken to ensure that everything runs smoothly.
Nexus 4 – Service

White-Glove Support

The support staff will be available to assist you with any questions you may have about your website or to help you complete any tasks that you need assistance with.
Nexus 4 – Service

Continuous Design Updates

Clients are allotted a predetermined amount of "design-time" each month, which is used by Affordic to process any content updates requested by the client. This design time is typically used by clients who prefer not to make changes on their own.
Nexus 4 – Service

Continuous Domain Management

We will provide complete maintenance for your DNS zone and domain. Simply provide us with the necessary records that need to be added or removed and we will take care of it. Our team will also enforce DNSSEC on your domain and establish SPF and DMARC records for your email provider to ensure the security of your domain. You can count on us to offer direct support for all your domain name-related needs.
Nexus 4 – Service

Monthly Email Reporting

Each month, you will receive a detailed email report that outlines the work we have completed on your website. This report will include a record of any software changes or custom work we have performed on your behalf. Additionally, the report will provide some Google Analytics statistics to show your website's traffic, including how visitors interact with your site.
Nexus 4 – Service

Bug Fixes

Bugs are an inevitable part of software development, and some may not be immediately apparent. If any bugs do appear on your website, rest assured that we are here to fully resolve them on your behalf. Simply let us know what problem you are experiencing, and we will take care of it from there.
Nexus 4 – Service

Web Consulting

We understand that businesses and their needs are constantly evolving, so our partnership doesn't end with the launch of your website. Our team is always available to discuss any further enhancements or modifications that may be necessary to ensure your website continues to meet your evolving needs. We are committed to providing ongoing support and consultation to help your business thrive online.
Nexus 4 – Service

Client Training

We plan to have a full training program available to our clients by Q4 2023 that will assist them in learning how to administer their website using the same tools we've used to build their WordPress site.
Optional Add-On Service
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Copyright © 2023 Affordic, Ltd. All Rights Reserved.
Copyright © 2023 Affordic, Ltd. All Rights Reserved.