Take advantage of free tools like Google Analytics and use the data to your advantage. By analyzing your website's performance and your audience's behavior, you can make informed decisions to improve your online presence and stay ahead of your competition.
Google Analytics 4 is the latest version of Google Analytics that offers advanced features such as machine learning-driven predictive insights, greater customizability, and enhanced data privacy controls.
Google Analytics is the most widely used web analytics tool worldwide, with over 28.1 million websites leveraging its capabilities. As a result, it holds the top spot in the market for web analytics tools.