Does your Pittsburgh Business Rely Heavily on Social Media?
Never Build on Borrowed Land
Small business owners sometimes lean too much on social media platforms for engaging with customers, considering them as their primary means of communication with their audience. Although social media is a potent tool for broadcasting your message, it should not be the foundation of your online presence. A significant drawback is your lack of ownership over the data you generate on these platforms.
Your website ought to be the hub of all customer interactions. The saying "never build your foundation on borrowed land" rings especially true in this context. You don't have control over social media platforms; the companies that own them do. Just one policy change or a small error could see you banned and your content erased.
This underscores the importance of having your own website. Should you face a ban on a social media platform, your website's content stays intact. Social media should be a tool to spread the word about the content on your website, not the other way around. Secure your online presence with your website to avoid the risk of "digital eviction." The significance of having your website, as opposed to solely relying on social media, cannot be overstated. Let Affordic help you establish a strong, independent online presence with your next website!