Brand Assets

Learn How Our Brand Assets Should Be Utilized Across The Internet

The Affordic Brand Assets Style Guide is a comprehensive resource designed to provide guidance on how to effectively utilize the elements of our brand. These elements include our brand colors, typography, and visual components.

It is important to take the time to familiarize yourself with these guidelines to ensure that you use our intellectual property and logos in a manner that aligns with our brand guidelines. Proper usage of our brand elements will not only help maintain the integrity of our brand, but also contribute to the overall success of your marketing efforts.

All Legal Policies

Intellectual Property

Logo

Icon

Color Palette

Prussian Navy is a rich and bold color that should be used for headings, buttons, and other accent elements. It represents stability, confidence, and sophistication.

Prussian Navy

C 19% M 8% Y 0% K 75%

PANTONE 539 C

#102C41

Charcoal is a neutral color that can be used for subheadings, smaller text elements, and borders. It provides a subtle contrast to the overall design and breaks up the color palette.

Charcoal

C 16% M 8% Y 0% K 63%

PANTONE 2965 U

#34495E

Slate Gray is a neutral color that can be used for subheadings, smaller text elements, and borders. It provides a subtle contrast to the overall design and breaks up the color palette.

Slate Gray

C 15% M 7% Y 0% K 41%

PANTONE P 174-8 C

#718497

White Smoke should be used as the main background color to create a clean and fresh feel. It can also be used for large areas of text to make it easy to read.

White Smoke

C 1% M 0% Y 0% K 0%

PANTONE P 179-1 C

#FCFDFE

Sapphire is a bright and energetic color that can be used as a secondary accent color to add a pop of color to your materials. It's great for call-to-action buttons, links, or other interactive elements.

Sapphire

C 65% M 32% Y 0% K 35%

PANTONE 2945 C

#0055A7

Amber is a vibrant color that can be used to draw attention to important elements and add energy to your materials. This is the primary color used for the Affordic icon.

Amber

C 0% M 24% Y 97% K 0%

PANTONE P 10-8 C

#FFC107

Fonts

Our company uses Rubik for headings and Roboto for body text. These font choices help to create a professional and clean look, while also providing a clear hierarchy of information. Use Rubik for headings to make them stand out, and Roboto for body text to ensure readability.

When using our brand elements, it's important to keep consistency in mind. By following these guidelines, you can help us to maintain a strong and recognizable brand identity. If you have any questions or need clarification on the use of our brand, please don't hesitate to reach out!

Primary Affordic logo font and all headings is Rubik 700.

Body font is Roboto in numerous weights.

Basic Guidelines

Affordic uses two versions of our primary logo. When placing the logo on a dark background, use the version with the light lettering. When placing the logo on a light background, use the logo with the dark lettering.
When placing our logo. The logo should appear as we have displayed it above. Never alter our logo files in any way. Moreover, never squeeze or squish or expand our logos in a way that makes them appear disproportionate or distorted.
Affordic, Ltd., retains all rights to our trademarks, and reserves the right to change the trademark policy at any time, including the right to entirely revoke your license to use the mark.
Please review our intellectual property guidelines.

Affordic, Ltd.

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